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What is NGDATA Intelligent Engagement Platform?

NGDATA enhances customer engagement through its Intelligent Engagement Platform (IEP), which constructs detailed multi-attribute customer profiles (Customer DNATM) and facilitates personalized experiences through real-time interaction management. Unlike a typical Customer Data Platform, NGDATA includes advanced analytics, AI-driven features, and decision-making tools that empower clients to boost their business success by fostering a deeper customer insight, enhancing lifetime value, minimizing churn, and decreasing conversion costs. The user-friendly design of the platform ensures ease of use for business professionals, while IT and analytics teams retain oversight and governance. Established in 2012, NGDATA has expanded its presence globally with offices in the USA, UK, Europe, and Asia-Pacific, and maintains its headquarters in Ghent, Belgium. With its innovative solutions, NGDATA is positioned to redefine how businesses interact with their customers.

What is Lexer?

Lexer serves as a Customer Data & Experience Platform that empowers brands such as Quiksilver, Igloo, Nine West, Rip Curl, and Supergoop! to enhance customer engagement and generate additional sales. Distinguished as the sole CDP tailored for the retail sector, Lexer synthesizes customer data from various systems into a cohesive overview and enhances it with predictive analytics, third-party data, and tailored surveys. Functioning as a comprehensive central hub for marketing, e-commerce, retail, and customer service, Lexer allows diverse teams to independently access customer insights, segment audiences effectively, orchestrate personalized marketing campaigns, enhance service quality, and evaluate performance against vital metrics and business KPIs. With a rare level of dedication and support in the SaaS field, our Success team equips clients with the technical skills, process efficiency, and transformative mindset required to unlock the full potential of Lexer. Lexer has demonstrated impressive results, including a 15x increase in campaign revenue compared to benchmarks for Rip Curl, an astonishing 600% ROI for total campaign performance reported by Wondercide, a 50% reduction in acquisition costs for Black Diamond, a fivefold increase in revenue from paid channels for Brand Collective, and a remarkable up to 270% improvement in email engagement for Harris Scarfe. These success stories exemplify the measurable impact Lexer can have on retail brands, reinforcing its position as an essential tool for driving growth and enhancing customer relationships.

Media

Media

Integrations Supported

SBS Banking Platform

Integrations Supported

Attentive
BigCommerce
Bitly
Braze
Emarsys
HubSpot CRM
InMoment
Instagram
Iterable
Klaviyo
Magento
Mailchimp
ReSci
Salesforce Agentforce Marketing
Vero
Vision6
dotdigital Engagement Cloud

API Availability

API Availability

Pricing Information

$0.01/year
Our pricing is subscription-based and usage-based. The total fees are a combination of the number of customer profiles and the engagements those profiles are showing to the presented experiences. That way, our pricing is linked to the usage and the success of our product.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NGDATA

Date Founded

2012

Company Location

Belgium

Company Website

www.ngdata.com

Company Facts

Organization Name

Lexer

Date Founded

2008

Company Location

Australia

Company Website

lexer.io

Categories and Features

Churn Prevention

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Predictive Analytics

AI / Machine Learning
Data Blending
Data Mining
Modeling & Simulation

Categories and Features

Audience Intelligence

Not specified

Clienteling

Not specified

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Identity Resolution

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Personalization

Not specified

Predictive Analytics

Not specified

Retail Analytics

Not specified

Retail Intelligence

Not specified

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