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What is NIQ Activate?

In the contemporary market landscape, building partnerships between retailers and brands to boost customer value is crucial. Companies within grocery, drug, and specialty sectors can prosper alongside their brand collaborators by implementing solutions that focus on omnichannel personalization, retail media, and the monetization of data. The platform facilitates self-service customer analytics and targeted outreach, leveraging automated data science to enhance engagement. With marketing interactions powered by AI, businesses can effectively connect with customers on a personalized level across multiple channels. Additionally, this platform fosters seamless opportunities for brand collaboration, enabling the monetization of data and media assets for mutual benefit. By utilizing AI, NIQ Activate's retail media solution allows retailers to elevate their profit margins through the efficient establishment of their retail media networks, supported by comprehensive data management and automated activation processes. Moreover, NIQ Activate empowers both retailers and brands to proactively identify risks and seize promotional opportunities, optimizing their offers and advertisements. The advanced predictive audience-building capabilities of NIQ Activate enable businesses to create hyper-targeted advertisements that resonate with customer preferences while aligning with brand goals, ensuring a more impactful marketing strategy. This strategic alignment ultimately cultivates a vibrant retail ecosystem where collaborative efforts can truly thrive, enhancing overall market competitiveness.

What is Markopolo?

Leverage the groundbreaking power of AI to seamlessly integrate, enhance, and activate your marketing insights, ensuring that you consistently meet your objectives with remarkable accuracy. Utilize focused strategies to engage your target audience effectively, guaranteeing that every dollar spent is optimized for maximum impact. By incorporating AI, you can amplify the effectiveness of your advertisements, lowering costs while simultaneously boosting your return on investment. This approach is not only smart but also clear-cut and highly effective. Unlock the immense potential of your data by diligently analyzing the performance of each advertisement with advanced attribution techniques, ensuring that you never miss connecting with your target demographic again. Streamline your journey to success with automated solutions that refine and tailor your marketing strategies. Break free from stagnant growth by exploring the limitless opportunities that AI provides. Create precise user segments for tailored audiences across platforms such as Facebook, Google, and TikTok, and keep track of user interactions with lifetime IDs for ongoing recognition. Integrate effortlessly with a variety of platforms to build your MarTech ecosystem, enabling you to manage your operations with ease while establishing a foundation for future expansion. Seize this chance to fundamentally change the way you connect with your customers and revolutionize your marketing endeavors. Furthermore, by adopting these innovative practices, you position your brand as a forward-thinking leader in the competitive marketplace.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta AI
Microsoft 365
Nielsen Marketing Cloud
Nucleus
QuickBooks Online
Shopify
TikTok
WooCommerce

Integrations Supported

Facebook
Facebook Ads
Google Ads
Google Cloud Platform
HubSpot CRM
HubSpot Customer Platform
LinkedIn
Meta AI
Microsoft 365
Nielsen Marketing Cloud
Nucleus
QuickBooks Online
Shopify
TikTok
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$79 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NIQ Activate

Date Founded

2014

Company Location

United States

Company Website

niqactivate.com

Company Facts

Organization Name

Markopolo

Date Founded

2021

Company Location

United States

Company Website

www.markopolo.ai/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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