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What is NOMAD Analytics?

Nomad delivers adaptable marketing analytics solutions specifically designed for marketers, brands, retailers, and delivery services. It seamlessly connects with diverse datasets from multiple marketing channels. Users can leverage our sophisticated visualization features or the Nomad API for more in-depth insights. Moreover, the platform includes existing API integrations with top eCommerce and marketing tools, along with an easy-to-use "File Uploader" that requires no technical knowledge. This functionality promotes effortless analysis and understanding of the impact that different marketing channels and strategies have on business outcomes. Users can extract valuable insights across various dimensions, such as channel efficiency, messaging tactics, and audience targeting strategies. In addition, all analytics are linked anonymously to real transaction data, ensuring data security and safeguarding consumer privacy. By utilizing these powerful tools, businesses can refine their marketing approaches while remaining committed to protecting user information, which ultimately leads to more informed decision-making and improved overall performance.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Olla

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Safe-Reach

Date Founded

2018

Company Location

United States

Company Website

safe-reach.com/nomad/

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Cannabis

Not specified

Categories and Features

Market Intelligence

Not specified

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