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What is NORMLZ?

NORMLZ is a specialized tool aimed at normalizing data, effectively standardizing and correcting inconsistencies within HubSpot. This software addresses the challenges associated with extensive datasets, where varying data formats can hinder analysis, result in unproductive campaigns that may lead to revenue loss, and complicate reporting processes. It integrates effortlessly with your HubSpot account, with future plans to offer compatibility with Salesforce and Apollo as well. The engine adeptly identifies and aligns variations, converting entries such as "CEO," "C.E.O," and "Chief Executive Officer" into a consistent format. Furthermore, it unifies location data like "New York," "NYC," and "New York City," while also maintaining uniformity in company names, for example, "IBM Corp" and "IBM Corporation." By utilizing NORMLZ, users can significantly elevate their data quality, which ultimately fosters more accurate insights and enhances decision-making capabilities. This tool not only optimizes data but also streamlines the overall operational workflow, providing a comprehensive solution for businesses looking to improve their data management strategies.

What is DemandTools?

A premier global solution for ensuring data quality, widely embraced by Salesforce administrators, is crafted to significantly improve efficiency in managing large data volumes. This tool allows users to pinpoint and eliminate duplicates in any database table, while also facilitating mass edits and standardization across various Salesforce objects. Through its extensive and customizable features, DemandTools optimizes the Lead conversion process. It provides a robust toolkit for cleansing, standardizing, and comparing records, thereby making data management more efficient. Moreover, with the addition of Validity Connect, users can utilize the EmailConnect module for bulk validation of email addresses linked to Contacts and Leads. Rather than addressing data issues on a case-by-case basis, this solution enables the bulk handling of data through established, repeatable methods. As records are imported from spreadsheets, entered by users, or integrated from diverse systems, they can be deduplicated, standardized, and automatically assigned. Clean data is essential for enhancing the effectiveness of sales, marketing, and support teams, which in turn drives increased revenue and improves customer retention. Additionally, employing these tools not only simplifies data oversight but also empowers organizations to confidently make decisions based on reliable data insights, ultimately fostering a culture of informed decision-making.

Media

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Media

Integrations Supported

HubSpot CRM

Integrations Supported

Marigold Engage+
Salesforce

API Availability

API Availability

Pricing Information

$5/month
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

HubProsper

Date Founded

2025

Company Website

normlz.com

Company Facts

Organization Name

Validity

Company Location

United States

Company Website

www.validity.com/demandtools/

Categories and Features

Data Quality

Not specified

Categories and Features

Data Cleansing

Address/ZIP Code Cleaning
Charting
Data Consolidation / ETL
Data Mapping
Multi Data Format Support
Raw Data Ingestion
Sample Testing
Validation / Matching / Reconciliation

Data Deduplication

Not specified

Data Quality

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

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