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What is Near Allspark?
Allspark offers instant access to advanced audience curation and marketing solutions. By utilizing Artificial Intelligence and data from an astonishing 1.6 billion users, you can effectively navigate the intricate world of marketing with confidence. You have the ability to customize diverse audience segments across various regions by tapping into comprehensive real-world data sets that encompass home and workplace locations, brand affinities, geo-radii, and much more. In addition to uncovering valuable insights about your target demographics, you can visualize market trends through PlaceMatrix, a unique database containing building footprints. You can activate these segmented audiences on your chosen marketing platforms, benefiting from seamless pre-integrations with The Trade Desk, Google Marketing Platform, and other services for real-time functionality. Enhance your digital marketing strategies with Jeanie, which allows you to concentrate on increasing sales and growing your business, while Jeanie efficiently manages the majority of your campaign executions. This forward-thinking strategy not only promotes a better allocation of resources but also guarantees that your marketing efforts remain both impactful and straightforward. Furthermore, with Allspark's tools, you can stay ahead of the competition and respond swiftly to market changes, ensuring lasting success in your marketing endeavors.
What is Audiense?
Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale.
The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives.
What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.
Integrations Supported
Integrations Supported
Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)
API Availability
API Availability
Has API
Pricing Information
Pricing not provided
Free Trial Offered?
Pricing Information
Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Near
Date Founded
2017
Company Location
Estonia
Company Website
near.co/allspark/
Company Facts
Organization Name
Audiense
Date Founded
2011
Company Location
United Kingdom
Company Website
audiense.com
Categories and Features
Audience Intelligence
Not specified
Categories and Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Brand Intelligence
Not specified
Influencer Marketing
Influencer Discovery
Social Media Monitoring
Market Research
Benchmarking
Data Management
Sample Management
Marketing Analytics
Social Media Metrics
Performance Marketing
Not specified
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection
Social Media Marketing
Analytics
Keyword Filtering
Multi-Account Management
Social Media Monitoring
Audience Segmentation
Competitive Analysis
Dashboard