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What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

What is ADM?

ADM is an AI-powered optimization platform tailored for Google Ads, designed to meet the needs of small businesses, startups, ecommerce brands, and agencies. By connecting to Google Ads through the official API, it diligently monitors key performance indicators, including keywords, search terms, spending, and conversion rates. When it identifies issues such as inefficient budget usage, ineffective ad copy, or bids that need adjustment, ADM provides simple solutions for users to consider. The tool is also capable of creating Search campaigns directly from a landing page, pinpointing negative keywords through evaluations of search terms, suggesting modifications to budgeting and bidding techniques, and ensuring links and Quality Scores are functioning properly. Moreover, it facilitates the management of multiple Google Ads accounts from one centralized dashboard. Its MCP server supports collaboration with other compatible AI tools like Claude Code, Codex, and Cursor, enabling these tools to analyze campaign data and develop Search campaigns through straightforward language prompts. The platform offers a complimentary plan for a single campaign without requiring any credit card details, while its premium options cater to a greater number of accounts and campaigns. This accessibility combined with its robust features positions ADM as an invaluable resource for enhancing advertising strategies and driving better results. Furthermore, its user-friendly interface ensures that even those new to digital marketing can effectively leverage its capabilities.

Media

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Media

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Integrations Supported

Google Ads

Integrations Supported

Google Ads
Claude Code
Codex CLI
Cursor
Model Context Protocol (MCP)

API Availability

API Availability

Has API

Pricing Information

$10/month/10 000 terms
Free Trial Offered?

Pricing Information

$39/month
Free forever for one campaign, with no credit card required. Paid plans start at $39 per month; annual billing is offered at a discount of up to 30%. Paid tiers provide higher account and campaign limits.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Company Facts

Organization Name

Lisp

Date Founded

2026

Company Location

Singapore

Company Website

adm.cc

Categories and Features

PPC

Not specified

Categories and Features

AI Advertising

Not specified

PPC

Not specified

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