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What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

What is Adpulse?

Adpulse is paid media management software built for agencies and advertisers running campaigns across multiple ad accounts and platforms. Instead of manually tracking budgets and checking each account separately, teams get one portfolio dashboard covering cross-platform budget management and pacing, automation, in-app optimization actions, and alerts that surface what needs attention. Adpulse supports Google, Meta, Microsoft, TikTok, LinkedIn, Pinterest, Reddit, Amazon and ChatGPT Ads. For search accounts specifically, it adds the Close Variant Manager for search term cleanup at scale and Performance Max / Shopping analysis down to individual SKUs. A notable addition is Adpulse's free MCP server, which connects directly to Claude, ChatGPT and Gemini through prebuilt connectors, giving AI assistants the same access to account data and the same optimization actions available in the app itself. Pricing is tiered by monthly ad spend and starts at $27/month, with every plan including the complete feature set, unlimited users, and a 14-day free trial. Adpulse serves paid media agencies of all sizes, in-house advertisers, paid media specialists, and team leaders.

Media

No images available

Media

Integrations Supported

Google Ads

Integrations Supported

Google Ads
Amazon Ads
ChatGPT
ChatGPT Ads
Claude
Gemini
Google Sheets
HubSpot CRM
LinkedIn Ads
Meta Ads
Microsoft Advertising
Microsoft Teams
Pinterest Ads
Reddit Ads
Slack
TikTok Ads

API Availability

API Availability

Pricing Information

$10/month/10 000 terms
Free Trial Offered?

Pricing Information

$27 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Company Facts

Organization Name

Adpulse

Company Location

Australia

Company Website

adpulse.app/

Categories and Features

PPC

Not specified

Categories and Features

Ad Management

Not specified

PPC

Not specified

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