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What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

What is DetectivePPC?

DetectivePPC serves as a comprehensive online resource for auditing and overseeing Google Ads, aimed at PPC freelancers, agencies, and in-house marketers. By utilizing read-only Google OAuth to connect advertising accounts, users can evaluate their accounts across over 50 metrics, which result in an account health score, significant insights, and a customizable PDF report. The platform offers ongoing monitoring capabilities, featuring scheduled audits, detection of changes, and daily oversight for most subscription plans, while Agency users benefit from enhanced monitoring every six hours. Additionally, DetectivePPC supplies industry-specific playbooks tailored to sectors such as e-commerce, home services, and legal, which aid in conducting detailed reviews. This tool allows marketing professionals to thoroughly assess account structure and performance, identify pressing issues, and effectively share audit results with clients or team members. With multiple subscription options available, including Basic, Pro, Business, and Agency plans, each new user can take advantage of a free seven-day trial to experience its functionalities. Overall, DetectivePPC not only equips marketers to refine their PPC strategies but also boosts client satisfaction through clear reporting and actionable insights, ultimately fostering improved communication and collaboration with stakeholders.

Media

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Media

No images available

Integrations Supported

Google Ads

Integrations Supported

Google Ads

API Availability

API Availability

Pricing Information

$10/month/10 000 terms
Free Trial Offered?

Pricing Information

$39/month
Basic is $39 per month for 3 investigations and 1 Google Ads account; Pro is $99 per month for 10 investigations and 5 accounts; Business is $199 per month for 25 investigations and 15 accounts; Agency is $499 per month for 75 investigations and unlimited accounts. The vendor offers a 7-day free trial; choose a paid plan to continue afterward. No automatic charges occur during the trial.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Not specified

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Company Facts

Organization Name

DetectivePPC

Date Founded

2026

Company Location

United States

Company Website

www.detectiveppc.com

Categories and Features

PPC

Not specified

Categories and Features

PPC

Not specified

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