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What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

What is GoodLads?

GoodLads functions as an AI-powered growth manager tailored for Google Ads, converting performance analysis into actionable hypotheses designed to improve either ROAS or CPA, with all modifications requiring user approval and implementable with a single click. By seamlessly integrating with Google Ads, it evaluates campaign performance data from the last 30 days, crafting targeted hypotheses that stem from the unique signals in the account's data. Each recommendation outlines the specific campaign involved, the financial implications, the reasoning behind the suggestion, the proposed changes, and the anticipated shifts in metrics. Every day, GoodLads assesses various factors such as search terms, keyword effectiveness, location data, audience engagement, spending, conversions, and ROAS, prioritizing opportunities based on their potential benefits. The platform provides guidance on the safest strategies to pursue, promoting the execution of a structured Google Ads experiment whenever possible, suggesting a new ad that is currently paused if an experiment cannot be conducted, and only endorsing a live edit when all other safer options have been ruled out. This meticulous methodology guarantees that advertisers are equipped to make educated choices that correspond with their campaign objectives while effectively mitigating risk. Ultimately, GoodLads empowers users to elevate their advertising strategies by leveraging data-driven insights to foster growth and maximize returns.

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Integrations Supported

Google Ads

Integrations Supported

Google Ads
ChatGPT
Claude
Claude Code
Model Context Protocol (MCP)
OpenAI Codex

API Availability

API Availability

Pricing Information

$10/month/10 000 terms
Free Trial Offered?

Pricing Information

$100 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Company Facts

Organization Name

GoodLads

Date Founded

2026

Company Location

United States

Company Website

goodlads.cc/

Categories and Features

PPC

Not specified

Categories and Features

AI Advertising

Not specified

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