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What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

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Integrations Supported

AVANSER
AdCreative.ai
AdStage
BeMob
Bizintel360
Blend AI
Criteo Commerce Max
Gravity Data
Instaon
Integrate.io
Marin Software
Microsoft Dynamics Supply Chain Management
Microsoft Invest
Microsoft Monetize
Octane11
Shown
Skai
SmartLens Analytics
TrueNorth
Yaguara

Integrations Supported

AVANSER
AdCreative.ai
AdStage
BeMob
Bizintel360
Blend AI
Criteo Commerce Max
Gravity Data
Instaon
Integrate.io
Marin Software
Microsoft Dynamics Supply Chain Management
Microsoft Invest
Microsoft Monetize
Octane11
Shown
Skai
SmartLens Analytics
TrueNorth
Yaguara

API Availability

Has API

API Availability

Has API

Pricing Information

$10/month/10 000 terms
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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