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What is Nepa?

Nepa provides businesses with essential insights through an array of solutions, including Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our mission is to deepen your understanding of the market, improve marketing effectiveness, and support informed decision-making. By integrating advanced analytics with expert knowledge, Nepa helps organizations navigate complex marketing landscapes. Our services encompass Brand Tracking to evaluate brand performance, Marketing Mix Modeling to optimize advertising budgets, and Campaign Evaluation to assess the success of marketing efforts. Additionally, we offer insights into the Paths to Purchase, illuminating the process customers follow when choosing your brand, while Category Insight helps you recognize shifts in market conditions. Designed to meet the real needs of clients, our data-driven solutions provide actionable insights that lead to smarter choices, effective strategies, and sustainable growth over time. This comprehensive approach ensures that our clients not only stay competitive but also adapt swiftly to changing market dynamics, thereby paving the way for long-term success.

What is CPV Lab Pro?

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Media

No images available

Media

Integrations Supported

Integrations Supported

Adsterra
Advertise.com
Baidu
ClickBank
Digistore24
Facebook Ads
Google Ads
Instagram Ads
MGID
Meta Ads
Microsoft Advertising
Mondiad
MyLead
Outbrain
PropellerAds
Revcontent
Shopify
Snapchat Ads
Taboola
TikTok Ads

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$47 per month
Monthly plans start at $47/mo.
Yearly plans are available, with a big discount (pay only 10 months out of 12).
Also, there is a lifetime plan available.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
On-Prem

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Nepa

Date Founded

2006

Company Location

Sweden

Company Website

nepa.com/solutions/marketing-intelligence-suite/

Company Facts

Organization Name

CPV Lab Pro

Date Founded

2018

Company Location

Romania

Company Website

cpvlab.pro/

Categories and Features

Marketing Analytics

Not specified

Performance Marketing

Not specified

Categories and Features

AB Testing

Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys

Affiliate

Affiliate Tracking
Commission Management
Coupon Management
Fraud Detection

Campaign Management

Channel Management
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
ROI Tracking

Performance Marketing

Not specified

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