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What is NetWise?

Our unique B2B-to-consumer ID graph provides the most comprehensive audience data available in the market, enabling the creation of audiences tailored to your specifications, whether broad or highly targeted. This tool allows you to engage with the same individuals across both their work and personal lives, utilizing an array of channels and devices within any sales or marketing framework. With our ID graph, you gain access to targeted B2B capabilities that are precise, thorough, and expansive. The ease of exporting your audience means you can achieve a substantial impact across various platforms, including programmatic advertising, social media, email outreach, CTV, phone campaigns, and direct mail. By linking billions of records, we ensure accurate connections between professional and consumer profiles, enhancing the effectiveness of your B2B initiatives, whether through calls, emails, or digital advertisements. Our exclusive in-house business-to-consumer ID graph stands unmatched by any other data provider in the B2B sector, as it is seamlessly integrated into our comprehensive data licensing solutions. This exceptional functionality not only boosts your marketing strategies but also guarantees optimal results, giving you a competitive edge in your campaigns. Ultimately, leveraging our ID graph can transform the way you approach your audience engagement and marketing efforts.

What is Affinity Answers?

Affinity Answers combines vast behavioral insights with the world's largest social dataset to validate various online activities, such as web browsing, e-commerce transactions, search queries, and mobile intents, resulting in custom audience segments that outperform traditional purchase-based groups by an exceptional average of 55%. Users can outline their target parameters, including preferred audiences, timelines, geographic regions, channels, and budgets, receiving customized audience definitions complete with targeting filters, estimated reach, and distinct intent scores within just 1 to 2 business days; once approved, these audiences can be activated on demand-side platforms like DV360 and The Trade Desk in a timeframe of 7 to 10 days. This innovative system can produce a limitless array of persona-level segments, encompassing competitive conquest groups (like patrons of rivals to USAA), psychographic cohorts (such as admirers of key influencers), audiences demonstrating purchase intent (for example, aficionados of bacon), and those concentrating on current events (like political news readers), all available via an API or an intuitive web interface. The adaptability of Affinity Answers enables marketers to craft finely-tuned segments that align perfectly with their unique requirements, ensuring a targeted approach to engagement. This capability not only enhances marketing strategies but also fosters deeper connections with potential customers.

Media

Media

Integrations Supported

Facebook
The Trade Desk
GitHub Student Developer Pack
LinkedIn
Salesforce

Integrations Supported

Facebook
The Trade Desk
Instagram
Reddit
TikTok
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NetWise

Date Founded

2011

Company Location

United States

Company Website

www.netwisedata.com

Company Facts

Organization Name

Affinity Answers

Company Location

United States

Company Website

www.affinityanswers.com/data/

Categories and Features

B2B Data

Not specified

Categories and Features

Buyer Intent

Not specified

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