New Black EVA vs. Immerss Live Commerce

Immerss Live Commerce

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What is New Black EVA?

The Global Unified Commerce Ecosystem, developed by New Black, serves as a collaborative network of partners dedicated to bringing the concept of unified commerce to life for retailers prioritizing customer experience. This initiative addresses the modern consumer's need for a seamless shopping experience across multiple platforms by ensuring transparency in transaction, inventory, and customer data throughout the entire buying process, while also adhering to strict financial regulations. Achieving this level of integration requires enhanced connectivity among all systems and brand partners, who must work together harmoniously. The Global Unified Commerce Ecosystem equips retailers worldwide with innovative solutions that not only enhance customer interactions but also promote business growth. Additionally, the partners within this ecosystem operate on a global scale, allowing them to support international expansion goals while providing consistent solutions and multi-lingual support to enrich customer engagement. In essence, this collaborative model not only strengthens the retailers' market position but also prepares them to excel in an ever-evolving global marketplace, where consumer expectations continue to rise.

What is Immerss Live Commerce?

Immerss Live Commerce stands out as a pioneering live-commerce platform designed to transform the online shopping landscape through interactive and human-driven engagement. This cutting-edge solution enables brands and retailers to conduct live shopping events, create personalized virtual co-shopping experiences, and engage customers via AI-powered chat agents, all within their own websites. The platform offers shoppable video streams, live chat features during events, and access to recorded shopping sessions, allowing viewers to make purchases while watching or interacting. Notably, live chat interactions achieve a remarkable conversion rate of around 28%, a stark contrast to the typical 2% seen in standard online checkout methods. By creating a guided and immersive shopping experience, it not only boosts sales conversion rates but also enhances the average order value and reduces return rates. Furthermore, the platform incorporates 'outbound clienteling' functionalities for proactive customer outreach, provides digital associates with real-time interaction tools, and delivers extensive sales tracking and analytics for live events, empowering businesses to refine their approaches. Immerss Live Commerce is thus actively redefining the online shopping experience by merging advanced technology with a personal touch, ultimately placing customer engagement at the forefront of e-commerce innovation. This evolution in shopping not only caters to consumer preferences but also paves the way for a more interactive retail future.