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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Adbeat?

Adbeat provides an unparalleled comprehension of the complex realm of digital marketing, making it a go-to resource for leading brands like Box, Ancestry, and Lending Tree in shaping their advertising strategies. The platform allows marketers to scrutinize the tactics of their direct competitors and assess how these strategies perform. Beyond just revealing advertisements and their messaging, Adbeat offers insights into traffic sources, explaining the logistics of media purchases and pinpointing the publishers that carry the ads. As your business grows, Adbeat facilitates smarter allocation of your advertising budgets, ensuring you get the most out of your investments. The transformation of raw advertising data into practical competitive insights is a demanding undertaking, necessitating a network of over 40 data centers and countless high-performance servers operating in harmony. By exposing the most profitable publishers, ad copy, and landing pages utilized by your competitors, Adbeat empowers you to mimic their successful strategies, thereby enhancing the effectiveness of your display campaigns. Moreover, tapping into insights from more than 15,000 advertisers and publishers significantly boosts the success of your display advertising initiatives. With this level of detailed analysis at your fingertips, you are well-equipped to navigate and thrive in a fast-paced and ever-changing marketplace, ensuring your strategies remain relevant and impactful.

Media

Media

Integrations Supported

AdClarity
Admetricks
Clay
Eyeota
Supermetrics
Winmo

Integrations Supported

AdClarity
Admetricks
Clay
Eyeota
Supermetrics
Winmo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$249 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Adbeat

Date Founded

2010

Company Location

United States

Company Website

www.adbeat.com

Categories and Features

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

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