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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Beachfront?

Beachfront operates at the convergence of conventional television and digital media, delivering an all-encompassing video management platform that supports media sellers and owners in maneuvering through this intricate landscape. In today's fast-paced programmatic market, the complexity of managing, transacting, and monetizing high-quality video inventory can prove to be quite daunting. The diversity of screens and advertising formats, each accompanied by their own unique standards and technological requirements, adds layers of difficulty to the implementation of effective cross-screen advertising strategies. What sets Beachfront apart is its ability to enable authentic real-time purchasing across a variety of platforms, including both digital and traditional TV formats like set-top-box VOD and OTT. By providing a consolidated inventory solution, media sellers are empowered to help their advertising partners connect with audiences regardless of their content consumption preferences. With extensive engineering knowledge that bridges both digital and traditional television realms, Beachfront is exceptionally poised to tackle the significant challenges that media sellers face in the present day. This unique capability to blend different media types not only enhances Beachfront's position as an industry leader but also guarantees that clients can adeptly navigate the continuously evolving landscape of advertising. Moreover, the platform's innovative features are designed to adapt to future trends, ensuring sustained relevance in a rapidly changing marketplace.

Media

Media

Integrations Supported

AdClarity
Admetricks
Amagi
Eyeota
FreeWheel Beeswax
Simpli.fi
Supermetrics
The Trade Desk
Yahoo DSP

Integrations Supported

AdClarity
Admetricks
Amagi
Eyeota
FreeWheel Beeswax
Simpli.fi
Supermetrics
The Trade Desk
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Beachfront

Date Founded

2007

Company Location

United States

Company Website

www.beachfront.com/publishers

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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