Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Plauti Reviews & Ratings
    123 Ratings
    Company Website
  • TrafficGuard Reviews & Ratings
    89 Ratings
    Company Website
  • Qloo Reviews & Ratings
    23 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • Visual Visitor Reviews & Ratings
    251 Ratings
    Company Website
  • D&B Hoovers Reviews & Ratings
    1,201 Ratings
    Company Website
  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • Google Cloud BigQuery Reviews & Ratings
    2,027 Ratings
    Company Website
  • TIMi Reviews & Ratings
    68 Ratings
    Company Website
  • GWI Reviews & Ratings
    201 Ratings
    Company Website

What is Nielsen Marketing Cloud?

Boost your return on investment by understanding how your marketing and advertising tactics resonate with audiences at every phase of the customer journey. Discover what your audience truly wants and connect those insights to the media, music, sports, and video content they enjoy the most. Evaluate how successful your campaigns are in meeting brand objectives, and enhance your video offerings by integrating details about popular shows and celebrities to foster a more individualized experience for viewers. This strategy not only strengthens the bond with your audience but also encourages greater engagement and loyalty over time. By focusing on these key aspects, you can create a more compelling brand narrative that resonates deeply with your target demographic.

What is Animo Media Intelligence?

Animo is a cloud-based solution tailored for the assessment and enhancement of media, aimed at brand marketing teams, analytics professionals, and advertising agencies. It seamlessly blends online advertising with offline media efforts within a cooperative workspace, enabling thorough reporting, marketing mix modeling, and strategic planning across an array of channels. The platform's Online Dashboard aggregates data from diverse advertising platforms, bringing together campaign metrics such as spending, impressions, clicks, conversions, and return on investment into a cohesive interface. By utilizing online models, it estimates the influence of various channels to inform budget distribution, while its offline capabilities assess the success of television, radio, and out-of-home marketing against quantifiable business outcomes, featuring in-depth TV spot evaluations at 15-minute intervals. Moreover, its Media Planner tool empowers users to explore pre-campaign scenarios, and marketing insights can be retrieved through AI assistants using a Model Context Protocol link. The adaptable, modular structure supports both digital-only and combined online and offline measurement, positioning it as a multifaceted tool for contemporary marketing challenges. This all-encompassing strategy ensures that users are equipped to make knowledgeable decisions grounded in a complete understanding of their media performance. In an ever-evolving marketing landscape, Animo stands out by providing actionable insights that drive effective campaign strategies.

Media

Media

Integrations Supported

AcuityAds
Acxiom InfoBase
Cluster
Crux Intelligence
Eversight Offer Innovation
FuseCommander
GaleForceMedia
Headset
Innovid
MSIGHTS
Media Monitors
MetricFire
Syntasa
TABS Analytics
TrustCommander
Walmart

Integrations Supported

Google Ads
Outbrain
Snapchat Ads
TikTok Ads

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Trial Offered?

Supported Platforms

Not specified

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

Nielsen

Company Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Company Facts

Organization Name

Animo

Date Founded

2023

Company Location

Israel

Company Website

animo-tech.com

Categories and Features

Categories and Features

Marketing Analytics

Not specified

Popular Alternatives

Popular Alternatives

OptiMine Insight Reviews & Ratings

OptiMine Insight

OptiMine Software