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What is Nielsen Media Impact?

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

What is Amanda AI?

Introducing Amanda AI, the groundbreaking fully autonomous advertising robot meticulously crafted to optimize your marketing budget through advanced artificial intelligence, offering a cutting-edge solution for all your digital advertising requirements. By streamlining the complexities involved in the setup, management, and ongoing adjustment of online ads, our platform effectively encompasses major channels including Google, Meta, and Bing. The integration of AI into your advertising strategy not only conserves your precious time but also boosts cost efficiency by minimizing the manual labor required to stay competitive. We consistently analyze and perfect keywords, advertisements, bids, target audiences, and budgets to guarantee they are tailored for the utmost potential conversion, all while aligning with your specific goals, such as cost-per-acquisition (CPA) or return on ad spend (ROAS). Our ad optimization process is designed to be simple, consisting of only three straightforward steps. Getting started with us is virtually risk-free since we will initially allocate a modest portion of your budget to the innovative Amanda AI-driven campaigns. Generally, it takes around a week to compile all the essential data needed to launch your campaigns, depending on the advertising channels you select. With Amanda AI, not only can you revolutionize your advertising approach, but you can also experience extraordinary outcomes that could reshape your business's success. Embrace this opportunity to elevate your marketing efforts and achieve goals you once thought were beyond reach.

Media

Media

Integrations Supported

Bing
Facebook Ads
Facebook Messenger
Google Ads
Instagram Ads
Microsoft Advertising
WhatsApp
YouTube

Integrations Supported

Bing
Facebook Ads
Facebook Messenger
Google Ads
Instagram Ads
Microsoft Advertising
WhatsApp
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€600 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/media-impact/

Company Facts

Organization Name

Amanda AI

Company Location

Sweden

Company Website

amandaai.com

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