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What is Nielsen ONE?
Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.
What is AdReady+?
AdReady+ provides our industry experts with an advanced media planning solution that is essential for executing campaigns that reflect the distinctive Digital Remedy essence. This all-encompassing ad-tech platform simplifies the complete journey of a campaign, starting from the request for proposal (RFP) and planning stages, moving through insertion order (IO) management and trafficking, and concluding with detailed reporting and renewal processes. The innovative technology within this platform fosters efficiencies that would otherwise be unattainable, driving us to create a revolutionary system that enables our teams to connect effortlessly with over 100 vendors with just a single click. The dashboard functionalities of the AdReady Platform are indispensable; they offer extensive customization options and a variety of data visualizations, making performance assessment against key performance indicators (KPIs) more straightforward than ever. When crafting a media plan, the initial focus is on defining device distribution, target types, desired audiences, and the strategies that will be utilized, all of which are vital for successful campaign execution. Ultimately, the powerful resources available in AdReady+ not only increase our operational productivity but also equip our teams to make well-informed decisions throughout the entire media planning continuum, thereby enhancing overall campaign effectiveness. This synergy between technology and strategy ensures that we are always at the forefront of delivering impactful marketing solutions.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Company Location
United States
Company Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Company Facts
Organization Name
Digital Remedy
Date Founded
2000
Company Location
United States
Company Website
www.digitalremedy.com/platform/