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What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

What is Adomni?

Out-of-home advertising (OOH) offers a unique opportunity to create significant relationships in the physical world while simultaneously boosting interactions on social media platforms. By leveraging a variety of 40 digital venue types from leading media owners, you can ensure your message reaches your audience no matter where they are. The task of locating digital out-of-home screens can be reduced from several days or even weeks to just a matter of minutes, making the process incredibly efficient. You have the ability to target specific geographic areas, points of interest, media formats, and audience demographics, allowing you to connect effectively with your desired consumers. With clear CPM pricing and access to targeted screens, real-time mapping, and performance analytics are always at your disposal. Our skilled team specializing in digital out-of-home advertising is ready to help you design, distribute, and implement a successful campaign strategy. Monitoring proof of play reports is made simple, enabling you to track your campaign's performance with ease. Furthermore, you can readily obtain detailed reports on key performance indicators and brand lift metrics, which offer crucial insights into the success of your advertising initiatives. This thorough approach guarantees that your campaigns are not only strategically planned but also flexible enough to adapt for optimal outcomes, ensuring that your brand remains relevant and engaging in a rapidly changing market. By continually refining your strategy based on these insights, you can maximize the impact of your OOH advertising efforts.

Media

Media

Integrations Supported

Kochava
SeenLabs
Spotai

Integrations Supported

Kochava
SeenLabs
Spotai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Company Facts

Organization Name

Adomni

Company Location

United States

Company Website

www.adomni.com

Categories and Features

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