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What is Nielsen ONE?

Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.

What is FreeWheel SupplySuite?

Our supplier technology offers an integrated platform that facilitates effortless access to demand and efficient distribution across multiple endpoints. Utilize our technology to forge direct relationships with buyers, reduce fragmentation, and leverage both first- and third-party data sources. FreeWheel provides extensive capabilities that streamline the entire sales process, from strategic planning through to outcome assessment. Amplify the value of your inventory by employing advanced data enablement solutions. With a focus on centralized inventory management, you can strategically plan and forecast targeted campaigns while utilizing both first- and third-party data. Increase revenue by harnessing aggregated API connections to current buyers as well as new demand partners. Manage your inventory effectively across all devices with workflows that guarantee seamless system-to-system transaction delivery for orders, adjustments, and makegoods. Unify your inventory and advertising decision-making across all screens and platforms, unlocking additional revenue potential. Assess the effectiveness of your campaigns and leverage insights to inform your future strategies. This comprehensive approach not only keeps you competitive but also positions you for sustained growth in an evolving marketplace. By continuously adapting to changes and utilizing data-driven insights, you can ensure long-term success.

Media

Media

Integrations Supported

Spotai

Integrations Supported

ASTRAD DSP
FreeWheel Beeswax
FreeWheel DemandSuite
FreeWheel Strata

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$10,000 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Company Facts

Organization Name

FreeWheel

Company Location

Netherlands

Company Website

www.freewheel.com/supplysuite

Categories and Features

Categories and Features

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