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What is NielsenIQ Brandbank?

NielsenIQ Brandbank’s Planogram Solutions enable brands to easily obtain essential planogram data without the need to search for competing products or compile information from a multitude of sources. This service offers precise measurements for shelf-ready packaging as well as individual items, facilitating the development of accurate and consistent planograms. By utilizing our sophisticated space planning software, brands can greatly reduce the expenses and effort associated with gathering planogram content, thanks to our comprehensive online repository filled with images and specifications from countless brands across diverse categories. Effortlessly collect competitor products relevant to your market and apply the in-depth product data to craft the perfect planogram for retailers. Streamline your space planning workflow by effectively creating, managing, and sharing merchandising details all from one trustworthy source, thereby improving cooperation and communication with retail partners. This cutting-edge solution ultimately empowers brands to maximize their shelf space in a more efficient manner while enhancing their overall market presence.

What is Deepsona?

Deepsona is a cloud-based AI market research platform that delivers predictive consumer insights through synthetic audience simulations. Designed for enterprise product teams, marketing departments, and strategy consultants, Deepsona accelerates go-to-market decisions by evaluating commercial viability before launch. The platform uses behavioural science-driven synthetic audiences to test product concepts, pricing models, messaging strategies, and brand positioning. Unlike traditional market research that relies on surveys and focus groups, Deepsona provides real-time predictive analytics on consumer behaviour, sentiment, and conversion likelihood. Key business benefits include faster time-to-market validation, reduced research costs, and higher confidence in early-stage product decisions. The platform integrates concept testing, competitive positioning analysis, and audience sentiment evaluation into a single workflow—eliminating the need for multiple research vendors and fragmented data sources. Deepsopa serves industries including SaaS, consumer technology, financial services, and professional services. Validation studies demonstrate that multi-trait synthetic audiences produce comparable predictive accuracy to traditional methods at a fraction of the time and cost.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$79/month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/brandbank-planogram/

Company Facts

Organization Name

Deepsona

Date Founded

2025

Company Location

United Kingdom

Company Website

www.deepsona.ai

Categories and Features

Planogram

Not specified

Retail Intelligence

Not specified

Categories and Features

Artificial Intelligence

For Sales
For eCommerce
Predictive Analytics

Synthetic User Tools

Not specified

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