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What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

What is 84.51°?

Maximize your brand's potential by leveraging our cutting-edge data science methodologies and predictive analytics, which are powered by an unparalleled dataset. We engage with customers at every point in their purchasing process, allowing you to connect with shoppers in a way that precisely meets their needs. Our insights, gathered from almost half of American households, provide a deep comprehension of consumer behavior and shopping trends both online and in brick-and-mortar locations. Our proficiency enables you to pinpoint the factors that influence buying decisions, promoting brand loyalty as customers navigate their journey. We deliver customized solutions for each step of your shoppers' experience, fostering a perpetual cycle of consumer interaction that boosts precision and optimizes your ROI. Utilize our advanced analytics platform, 84.51° Stratum, complemented by tailored research and analytical offerings, to uncover valuable insights into the shopping experience. With our extensive industry expertise and consumer intelligence, clients are empowered to craft comprehensive and impactful strategies for sustained growth and success within a competitive landscape. By adopting our innovative approach, you will not only reshape how your brand engages with consumers but also leave a lasting impression that resonates over time. Ultimately, this transformation can lead to a deeper connection with your audience, driving loyalty and enhancing overall brand reputation.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Company Facts

Organization Name

84.51°

Date Founded

2015

Company Location

United States

Company Website

www.8451.com

Categories and Features

Categories and Features

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