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What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

What is Competera?

Competera enhances the profitability of retailers and cultivates customer loyalty by leveraging artificial intelligence to create optimal, customer-focused pricing in real time. Our comprehensive platform merges Competitive Data with the Pricing Platform to fulfill all your pricing requirements effortlessly. - Competitive Data provides exceptional, real-time market insights with a 98% Service Level Agreement (SLA), offering a complete 360-degree perspective of the market. This empowers retailers to identify market trends and adjust their pricing strategies with confidence. - The Pricing Platform utilizes Contextual AI along with over 20 demand influencers to deliver real-time pricing optimization across your entire range of products and sales channels. This enables retailers to make informed decisions with 95% accuracy, enhance basket values, and achieve a gross margin increase of up to 6%. Moreover, our platform significantly reduces the workload for pricing teams by as much as 70%, enabling your team to concentrate on strategic initiatives aimed at fostering growth. The investment for our solution is customized according to the number of SKUs managed, the extent of deployment, and the specific setup of your products, ensuring it aligns perfectly with your individual business requirements. This flexibility makes it easier for retailers to adapt to changing market dynamics and stay competitive.

Media

Media

Integrations Supported

Acumatica Cloud ERP
Alumio
Amazon EC2
Amazon Web Services (AWS)
Onebeat
Oracle CRM On Demand

Integrations Supported

Acumatica Cloud ERP
Alumio
Amazon EC2
Amazon Web Services (AWS)
Onebeat
Oracle CRM On Demand

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Company Facts

Organization Name

Competera

Date Founded

2017

Company Location

US

Company Website

competera.ai/brand-pricing-platform

Categories and Features

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

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