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What is NielsenIQ Omnishopper?

The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape.

What is Link Retail?

We have successfully created a cutting-edge software solution powered by AI that significantly improves the efficiency of grocery product ordering systems. Our innovative platform provides detailed analysis of foot traffic, utilizing advanced AI functionalities like staff exclusion and real-time monitoring of occupancy levels. Additionally, we are at the forefront of shopper flow analytics within the retail industry. By harnessing Point of Sales (POS) data, our AI-driven insights generate a variety of actionable strategies aimed at optimizing retail spaces, including adjustments to floor layouts, shelf configurations, and sales techniques. We work closely with leading retailers and brand proprietors across the global retail landscape. Operating in more than 25 countries, we participate in numerous optimization projects and processes. Our comprehensive services encompass retail foot traffic counting, shopper flow evaluations, sales analytics, shelf optimization, and waste management, all while processing several terabytes of video and POS data every second via our AI analytics. This exceptional capability in data processing allows us to deliver unmatched insights specifically designed to enhance retail performance, ultimately transforming the way retailers engage with their customers and manage their inventory. As we continue to evolve, our focus remains on leveraging technology to further drive efficiency and improve customer experiences in retail environments.

Media

Media

Integrations Supported

Integrations Supported

Axle

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/omnishopper/

Company Facts

Organization Name

Link Retail

Date Founded

1994

Company Location

Norway

Company Website

linkretail.com

Categories and Features

eCommerce Analytics

Not specified

Retail Analytics

Not specified

Categories and Features

Foot Traffic Data

Not specified

People Counting

Not specified

Queue Management

Not specified

Retail Analytics

Not specified

Space Management

Not specified

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