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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Aisle411?

Aisle411 revolutionizes indoor spaces by transforming them into searchable venue maps that optimize inventory management and spatial arrangements. The platform integrates various indoor positioning technologies, including Wi-Fi, beacons, magnetic fields, visible light communication, and computer vision to facilitate effective navigation. Through Aisle411 Analytics, businesses gain critical insights by leveraging indoor positioning data, enabling them to monitor customer and employee activities, assess dwell times, and strategically enhance product placement based on traffic trends. Moreover, by utilizing the advanced computer vision features of Google Tango, Aisle411's augmented reality solutions offer brands, retailers, and enterprises the ability to create scalable and engaging AR experiences that significantly improve navigation and foster memorable interactions for users. This groundbreaking method not only boosts operational efficiency but also elevates the overall retail experience, making shopping more enjoyable and intuitive for customers. Ultimately, Aisle411 represents a significant advancement in how businesses can interact with customers in physical spaces.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Aisle411

Company Website

aisle411.com/index.html

Categories and Features

Retail Intelligence

Not specified

Categories and Features

Digital Wayfinding

Not specified

Indoor Positioning

Not specified

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