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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Capillary Smart Store+?

Modern consumers expect engaging, customized, and smooth experiences while shopping in retail environments. With Capillary Smart Store+, you can improve the in-store experience and increase conversion rates by utilizing crucial insights regarding visitor demographics, customer behavior within the retail space, and employee performance. Access advanced foot traffic analytics to evaluate your store's conversion rates and overall effectiveness. Identify peak hours for conversions to enable better planning. Examine traffic and conversion statistics categorized by time, various locations, and regions for a thorough understanding of your operations. Use these analytics to set staff goals, optimize break schedules, and coordinate maintenance tasks in line with hourly traffic and sales patterns. Connect your marketing efforts to foot traffic and conversion results to enhance and fine-tune campaigns across various regions and locations. Furthermore, refine your merchandising tactics by obtaining deeper insights about the age and gender of your store visitors through sophisticated AI-driven customer analytics, leading to a more tailored shopping journey. This comprehensive strategy not only boosts customer satisfaction but also significantly propels business growth, creating a win-win situation for both retailers and shoppers. Ultimately, the integration of these insights can transform how businesses approach customer engagement and operational efficiency.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Capillary

Company Location

India

Company Website

www.capillarytech.com/products/smart-store-plus/

Categories and Features

Categories and Features

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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