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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is Halla?

Unveiling a groundbreaking human preference engine tailored specifically for the grocery sector, this innovative technology allows retailers to anticipate customer needs even before shoppers are aware of them. Known as Taste Intelligence, this patented digital solution leverages an impressive 100 billion data points concerning products and consumer habits, enabling precise identification, recommendation, and promotion of grocery items that individuals are inclined to purchase next. Retailers are empowered to utilize Taste Intelligence to help customers not only find what they need right now but also discover what they might want in the future. Halla provides a level of personalized grocery curation that outshines even the most prominent retail tech giants when it comes to understanding and predicting consumer preferences. This cutting-edge system is designed to enhance basket sizes, boost sales, create real-time tailored shopping experiences, improve fulfillment rates, and support personalized interactions both in physical stores and online, all through a singular, unified platform. Additionally, the self-adaptive nature of this technology ensures that it grows more intelligent with every transaction, allowing for ongoing enhancements and adaptability in an ever-changing market landscape. By integrating this advanced solution, grocery retailers can significantly improve customer satisfaction while also increasing their overall profitability.

Media

Media

Integrations Supported

FutureProof Retail
Mi9 Retail
Wynshop

Integrations Supported

FutureProof Retail
Mi9 Retail
Wynshop

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

Halla

Date Founded

2016

Company Location

United States

Company Website

halla.io

Categories and Features

Categories and Features

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