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What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

What is NearSt?

Increase the visibility of your store's inventory to a vast number of potential customers who are looking in your vicinity. By enabling people to view your available products through their Google and Facebook searches, you can significantly enhance foot traffic and drive sales growth. Interestingly, 55% of consumers prefer to check product availability before visiting a store. Our local marketing technology showcases your merchandise on both Google and Facebook, inspiring shoppers to choose your store over online alternatives or competing retailers. Additionally, considering that 81% of shoppers perform online research before making a purchase, our local advertising solution ensures that your products are prominently featured in Google searches, which can result in attracting a greater local customer base. This customized strategy not only boosts consumer interaction but also strengthens your store's foothold in a competitive marketplace, ultimately leading to long-term growth and customer loyalty. By effectively connecting with your audience, you are setting the stage for sustained success.

Media

Media

Integrations Supported

Facebook
Google Business Profile
Instagram

Integrations Supported

Facebook
Google Business Profile
Instagram

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$9 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Company Facts

Organization Name

NearSt

Date Founded

2015

Company Location

United Kingdom

Company Website

near.st

Categories and Features

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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