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What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

What is Ara?

Digital engagement relies heavily on tools like Web Crawler and Social Media Listener. The Social Media Listener functionality enables users to specify keywords on Twitter, track trending hashtags on Instagram, and observe relevant discussions on Facebook. With the Online Media Monitoring feature, you can select your preferred news sites, and Ara will adeptly collect and document their content. The Sentiment Analysis function offers valuable insights into public conversations, highlighting not only the discussion topics but also the emotional context behind them. With the Content Parser, Ara expertly removes irrelevant information from online sources, ensuring you only receive crucial articles devoid of unnecessary metadata. Users can utilize the Bookmark feature to save and categorize their favorite articles or social media threads for future reference. Our dedicated support team is available to provide assistance from the setup phase through continuous usage, guaranteeing a smooth experience. We take pride in offering comprehensive and efficient data solutions tailored to fulfill your unique needs. Our custom-designed services cater specifically to the requirements of each organization, ensuring optimal effectiveness. Furthermore, our managed services are grounded in proven expertise and a commitment to support, allowing businesses to thrive in the digital landscape. This comprehensive approach guarantees that every aspect of your digital engagement strategy is addressed with the utmost care and precision.

Media

Media

Integrations Supported

Facebook
Instagram
X (Twitter)

Integrations Supported

Facebook
Instagram
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Company Facts

Organization Name

Xquisite Informatics

Date Founded

2016

Company Location

Indonesia

Company Website

www.xqinformatics.com

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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