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What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

What is Auris?

Elevate your market analysis capabilities with Auris, an innovative platform powered by AI that provides valuable consumer insights. By employing state-of-the-art deep learning methodologies, Auris analyzes real-time streaming data to reveal essential insights with an unmatched sample size and at a significantly lower cost. The platform effectively utilizes alternative data sources, tapping into a vast array of consumer discussions, feedback, and reviews that are readily accessible. Nonetheless, this unstructured data needs careful processing to filter out irrelevant information and enhance various characteristics, and Auris is particularly adept at this task. As a result, you receive actionable insights quickly and in a format tailored to your specific requirements. Rely on Auris to bolster not only your marketing strategy but also its execution, focusing on all aspects that are crucial to your success: your brand identity, product offerings, and key focal points. This broad scope of data collection includes insights from social media platforms, review sites, news articles, influential blogs, and even your competition! By harnessing the power of Artificial Intelligence and Neuro-Linguistic Programming, you can convert this raw information into structured, significant data that informs your decisions and strategies. With Auris, you're not merely collecting data; you're transforming it into a dynamic asset for growth and innovation, ensuring your business stays ahead of the curve. Embrace the future of market research with Auris as your guide.

Media

Media

Integrations Supported

Integrations Supported

Eloqua
Facebook
Freshdesk
Google Cloud Bigtable
Salesforce
Tableau
X (Twitter)
Zendesk
Zoho CRM

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per month
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Company Facts

Organization Name

GenY Labs

Date Founded

2016

Company Location

India

Company Website

genylabs.io

Categories and Features

Categories and Features

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