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What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

What is Buzz 3D?

Buzz 3D brings a low-cost Innovation Testing stage to conventional enterprise Category Management and Shopper Research workflows, enabling retailers, FMCG brands, CPG companies, pharmaceutical organisations and research teams to evaluate significantly more merchandising, pricing, assortment and planogram concepts before investing in deeper shopper research and validation. Most organisations have more ideas than they have time or budget to evaluate, risking stronger opportunities being overlooked. Buzz uses the term "The 3-Silo Problem" to describe the handover friction between Planogram Creation, Shelf Testing and Shopper Insights that naturally limits exploration. Working alongside enterprise platforms including Blue Yonder (JDA), NIQ Spaceman, Ipsos SimStore and InContext Solutions, Buzz provides an automated, high-speed Innovation Testing workflow that creates interactive planograms, embeds them into surveys and captures shopper behaviour in minutes. With Buzz in the workflow, many more concepts can be tested before sending the strongest candidates downstream for deeper validation. Key applications • Innovation Testing: Explore and compare significantly more merchandising, pricing, assortment and planogram concepts before committing resources to deeper validation. • Interactive Planogram Creation: Build new planograms or import existing layouts that automatically become interactive shopper experiences. • Survey Integration: Embed interactive planograms directly into existing online surveys without complex production workflows. • Shopper Behaviour Capture: Record natural shopper interactions, basket building and behavioural responses for rapid concept evaluation. • Browser-Based Shelf Editor: Create, edit and publish planograms without traditional desktop software or complex production pipelines.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

£487
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Company Facts

Organization Name

Buzz 3D

Date Founded

1996

Company Location

United Kingdom

Company Website

web.buzz3d.com

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

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