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What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

What is Gorkana?

Make timely and strategic choices to align your communication efforts effortlessly across earned, paid, and owned channels. We provide the most extensive and carefully curated media database in the UK, trusted by numerous communications experts. Our broad monitoring spans a wide range of global media across all platforms, with adept editors guaranteeing that the information you receive is entirely relevant to your requirements. Engage with, track, and analyze all pertinent discussions utilizing our blend of cutting-edge technology and insightful human expertise. Our committed consultants work alongside you to develop a tailored analysis framework that effectively separates crucial metrics from the surrounding noise. Furthermore, our cost-effective micro-survey solution enables users to craft and distribute concise surveys, delivering quick results in just a few minutes. As the foremost and most up-to-date source of media intelligence in the field, we possess unparalleled insight into this evolving landscape, ensuring you remain informed and ready to adapt. This holistic approach not only refines your communication strategy but also empowers you to maintain a competitive edge in an ever-evolving environment, allowing for more proactive engagement with your audience.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Company Facts

Organization Name

Cision

Date Founded

2014

Company Location

United Kingdom

Company Website

www.gorkana.com

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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