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What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

What is Interactions Digital Roots?

With Interactions Digital Roots, you can effortlessly monitor, evaluate, and engage in conversations about your brand on social media through a unified platform. Our advanced artificial intelligence seamlessly gathers relevant customer interactions and insights from various online sources. Unlike traditional social listening and engagement tools that rely on user-set parameters and trending keywords to discover engagement opportunities, Digital Roots leverages AI to delve into social conversations and highlight the most impactful posts. This breakthrough eliminates the need for laborious manual searches, enabling you to concentrate on connecting with the most pertinent customers. Furthermore, by incorporating natural language processing and machine learning, our platform continually adapts, becoming more proficient at interpreting user behaviors and preferences over time, which guarantees that your engagement strategy stays effective. This not only boosts your brand’s visibility online but also cultivates stronger relationships with your audience, ultimately leading to increased customer loyalty and satisfaction. As you engage with your audience, you'll find more opportunities to refine your messaging and approach based on real-time insights.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

Integrations Supported

Facebook
Instagram
LinkedIn
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Company Facts

Organization Name

Interactions

Date Founded

2004

Company Location

United States

Company Website

www.interactions.com/products/social-customer-care/

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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