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What is Nine?

At the heart of Nine’s Marketplace – Nine & Microsoft AU NZ – lies the sophisticated supply-side platform AppNexus, supported by Microsoft, which opens up significant avenues for reaching Australian audiences in a large-scale and real-time manner. Nine is fully committed to a programmatic approach in digital advertising, focusing on providing access to its offerings in ways that align with your specific requirements. Our journey started with the integration of a cohesive digital programmatic technology stack via AppNexus. Each change we make is designed to streamline transactions for our clients, ultimately improving their purchasing experience and delivering better results. You can leverage our engaging and customized creative formats, alongside verified data products and viewable inventory, through your demand-side platform (DSP). Additionally, we are set to launch automated guaranteed trading within the next six months, which will ensure our services continue to lead in industry advancements. This ongoing dedication reflects our responsiveness to the dynamic demands of the market while fostering innovation in digital advertising strategies.

What is Etology?

Maximize your advertising return on investment by strategically leveraging the most effective traffic sources available. At Etology, we boast an extensive network that produces over a billion impressions daily, setting us apart from other platforms by ensuring that these impressions come from users who are already interested in products or services that match your advertising objectives. Advertising video-related content to an audience that lacks investment interest is futile, just as promoting dating services to unrelated site visitors proves ineffective. By tailoring each ad purchase and selecting specific placements, you can guarantee that your advertisements reach the most appropriate consumers. This method not only improves customer engagement with ads that genuinely resonate with them but also results in real sales for your business. Our commitment to quality is exemplified by our diligent vetting process for new publishers, which helps maintain the integrity of our platform. The esteemed publishers within our network deliver traffic across a multitude of operating systems, geographic regions, time zones, mobile devices, carriers, and social demographics, allowing for a broad reach. Furthermore, by harnessing these resources effectively, advertisers can expect to attain exceptional outcomes while building meaningful relationships with their target audience. In addition, our continuous effort to analyze campaign performance allows us to refine strategies and further enhance effectiveness.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

Nine

Date Founded

1960

Company Location

Australia

Company Website

www.nineforbrands.com.au

Company Facts

Organization Name

Etology

Date Founded

2005

Company Location

United State

Company Website

www.etology.com/advertisers/

Categories and Features

Ad Networks

Not specified

Categories and Features

Ad Networks

Not specified

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