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What is Nodals.ai?

Our media buying platform connects advertisers with first-party data insights obtained from media owners, employing customized algorithms to improve results while safeguarding the integrity of media owners' data. Nodals AI is ideally designed for media owners who value privacy and aim to utilize an AI-driven system for administering their digital advertising through collaboration on first-party data and tailored algorithmic targeting. By producing strong data signals, media owners can more than double sales for advertisers compared to traditional third-party data strategies. It is vital for media owners to have control over their data, which can be achieved by directly accessing it from the source; this method not only reduces expenses but also dramatically decreases carbon emissions by up to 75%. The evaluation of advertising effectiveness has evolved from outdated deterministic methods to advanced probabilistic approaches that accurately measure real uplift. Nodals provides exceptional access to the first-party data of media owners and runs custom algorithms on their data, ensuring both effectiveness and security. This groundbreaking method enables media owners to maximize the potential of their valuable data while building more robust relationships with advertisers. Consequently, this fosters an environment of innovation and collaboration that benefits all parties involved.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nodals.ai

Company Location

United Kingdom

Company Website

www.nodals.ai/

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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