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What is Nodals.ai?

Our media buying platform connects advertisers with first-party data insights obtained from media owners, employing customized algorithms to improve results while safeguarding the integrity of media owners' data. Nodals AI is ideally designed for media owners who value privacy and aim to utilize an AI-driven system for administering their digital advertising through collaboration on first-party data and tailored algorithmic targeting. By producing strong data signals, media owners can more than double sales for advertisers compared to traditional third-party data strategies. It is vital for media owners to have control over their data, which can be achieved by directly accessing it from the source; this method not only reduces expenses but also dramatically decreases carbon emissions by up to 75%. The evaluation of advertising effectiveness has evolved from outdated deterministic methods to advanced probabilistic approaches that accurately measure real uplift. Nodals provides exceptional access to the first-party data of media owners and runs custom algorithms on their data, ensuring both effectiveness and security. This groundbreaking method enables media owners to maximize the potential of their valuable data while building more robust relationships with advertisers. Consequently, this fosters an environment of innovation and collaboration that benefits all parties involved.

What is Microsoft Invest?

Microsoft Invest serves as a progressive demand-side platform designed specifically for the dynamic realm of video advertising. It integrates a robust system focused on data-driven results, empowering users to engage audiences across multiple screens while attaining significant business goals. With an intuitive, visually-oriented approach to finding and activating deals, it grants access to exclusive premium deal catalogs along with unparalleled insights into inventory. Users can delve into specially curated catalogs derived from top-tier data providers, making it easier to effectively reach vast audiences. Boasting the capacity to connect with over a billion users, including many who may be unreachable through traditional channels, Microsoft’s expansive audience network serves as a crucial advantage. Furthermore, enhancing your confidence in campaign strategies is achievable by prioritizing relevant data prior to launching initiatives. This methodology promotes cross-channel planning, maximizes digital investments, pinpointing the ideal audience and revealing premium inventory, thereby dismantling conventional planning and buying challenges. In summary, Microsoft Invest not only streamlines the advertising process but also positions itself as an all-encompassing solution to enhance your marketing endeavors in today’s digital landscape, ultimately paving the way for more innovative advertising strategies.

Media

Media

Integrations Supported

Bing
LinkedIn
Microsoft Advertising
Microsoft Edge

Integrations Supported

Bing
LinkedIn
Microsoft Advertising
Microsoft Edge

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nodals.ai

Company Location

United Kingdom

Company Website

www.nodals.ai/

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp

Categories and Features

Categories and Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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