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What is Nova Analytics?

Nova Analytics is a robust cloud analytics platform specifically designed for sellers in the Amazon marketplace, including brand owners, suppliers using Vendor Central, and agencies managing multiple accounts. By consolidating data from Seller Central, Vendor Central, and Amazon Ads, it provides a cohesive overview that spans various Amazon marketplaces. This integration allows users to assess sales data, Amazon fees, operational costs, and profitability for each SKU, while also analyzing the effectiveness of advertising efforts through both campaigns and search terms. Moreover, the platform enables users to monitor orders, manage inventory levels, track stock replenishment rates, ensure listing health, and evaluate customer reviews in conjunction with search-query performance. In addition to these capabilities, Nova offers reporting for Amazon DSP, grants read-only database access for business intelligence tools, and operates a Model Context Protocol (MCP) server to facilitate compatibility with AI tools seeking account insights. Teams leverage this platform to thoroughly analyze and compare marketplace and account performance, thereby uncovering valuable insights into profitability even when considering Amazon's fees and additional expenses like cost of goods, FBM shipping, and VAT. This extensive range of features positions Nova Analytics as an essential tool for anyone aiming to optimize their presence and performance on the Amazon platform while adapting to the ever-changing marketplace landscape.

What is Amazon Attribution?

Elevate your Amazon business by enhancing experiences that extend beyond the platform itself. Amazon Attribution acts as a multifaceted advertising and analytics measurement resource, offering marketers critical insights into how their campaigns across various channels—such as search, social media, video, display, and email—affect consumer shopping habits and sales on Amazon. With these insights, you can uncover creative methods for growing your business by refining off-Amazon experiences. Moreover, you will gain a more comprehensive view of how your digital marketing activities across different channels impact overall performance, which can be invaluable for strategic planning. Harness real-time advertising analytics to optimize campaigns on the fly, maximizing both effectiveness and efficiency. By identifying which strategies provide the highest return on investment, you can not only increase sales but also inform the development of future marketing initiatives. Currently, access to Amazon Attribution is available to professional sellers enrolled in Amazon Brand Registry, vendors, and agencies representing Amazon sellers. Eligible sellers and vendors have the opportunity to leverage Amazon Attribution's measurement tools to fuel their growth. This powerful tool equips businesses with the data necessary to make strategic decisions that can lead to lasting success in the competitive world of e-commerce, ultimately fostering a more robust marketplace presence. As the retail landscape continues to evolve, embracing such tools can be a game-changer for your business trajectory.

Media

Media

Integrations Supported

Amazon Ads
Amazon Seller Central
ChatGPT
Claude
Claude for Legal
Gemini
Grok
Microsoft Copilot
Model Context Protocol (MCP)

Integrations Supported

Amazon Ads
5X
AWS Secrets Manager
Amazon
Amazon Fresh
Amazon Transcribe
Beats
Commvault Cloud
Commvault HyperScale X
Skai
Splunk User Behavior Analytics

API Availability

Has API

API Availability

Has API

Pricing Information

$49/account/month
Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required.
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Nova

Date Founded

2023

Company Location

France

Company Website

novadata.io

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/solutions/products/amazon-attribution

Categories and Features

Amazon Seller Tools

Not specified

Categories and Features

Amazon Seller Tools

Analytics / Reporting
Conversion / ROI Tracking

eCommerce Tools

Not specified

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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