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What is NowKnow?

NowKnow revolutionizes market research by allowing you to gather insights in just a few hours, a stark contrast to the weeks often required by traditional research methods. You have the ability to ask questions, upload design assets, and receive valuable feedback from AI-driven personas that represent your target market. Key Features Quick Feedback: Get detailed responses within hours, eliminating the long waits associated with conventional surveys. Realistic Responses: AI personas provide authentic feedback that mirrors real demographic attributes. Design Evaluation: Submit images and design concepts for evaluations on various aspects, such as logos and interfaces. Data Privacy: AI-generated responses alleviate any worries about GDPR or CCPA compliance. Benefits Test Multiple Ideas: Conduct various studies swiftly and at a reduced cost. Easily Adjust: Revise your questions and initiate new versions instantly. Precise Targeting: Collect insights from specific demographic groups. Speed Up Decisions: Arrive at informed conclusions without the usual research delays. Use Case Assess an extensive array of items, including marketing plans and visual elements, to gain a deep understanding of consumer preferences. Furthermore, the platform allows for continuous modifications based on immediate feedback, significantly boosting the efficiency of your research efforts. This adaptability ensures that you remain aligned with market demands and can respond proactively to emerging trends.

What is Audiense?

Audiense specializes in identifying and comprehending any audience that is significant to you, regardless of how niche or distinctive it may be. With the ability to effortlessly generate reports using various filters like demographics, user profiles, affinities, and job roles, you can achieve highly tailored audiences and segments. This capability empowers you to enhance your marketing decisions, refine your targeting strategies, bolster relevance, and execute high-impact campaigns on a larger scale. The challenges we aim to address include the fact that traditional consumer research tends to be labor-intensive, inflexible, and costly. We enable the integration of social data into strategic planning, which is often overlooked. Furthermore, personalization and brand strategy have become overly tactical, potentially undermining performance marketing initiatives. What sets Audiense apart is our Audiense Insights platform, which creates audience segments based on the connections among individuals, essentially mapping out “Who knows who.” By understanding the relationships between consumers, we can deduce shared interests and affinities, illuminating how they are interconnected. Our distinctive approach to social consumer segmentation establishes a robust data foundation that not only aids in persona development but also enhances comprehension of crucial audiences and uncovers new audience possibilities, ultimately driving more effective marketing strategies.

Media

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Media

Integrations Supported

Integrations Supported

Brandwatch
Buffer
Hootsuite
Lumen by Talkwalker
Meltwater
Pulsar Platform
X (Twitter)

API Availability

API Availability

Has API

Pricing Information

$15/month
Free Version

Pricing Information

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

NowKnow

Date Founded

2024

Company Location

United States

Company Website

nowknow.ai/

Company Facts

Organization Name

Audiense

Date Founded

2011

Company Location

United Kingdom

Company Website

audiense.com

Categories and Features

Market Research

Not specified

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Intelligence

Not specified

Influencer Marketing

Influencer Discovery
Social Media Monitoring

Market Research

Benchmarking
Data Management
Sample Management

Marketing Analytics

Social Media Metrics

Performance Marketing

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Keyword Filtering
Multi-Account Management

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Dashboard

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