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What is NowKnow?

NowKnow revolutionizes market research by allowing you to gather insights in just a few hours, a stark contrast to the weeks often required by traditional research methods. You have the ability to ask questions, upload design assets, and receive valuable feedback from AI-driven personas that represent your target market. Key Features Quick Feedback: Get detailed responses within hours, eliminating the long waits associated with conventional surveys. Realistic Responses: AI personas provide authentic feedback that mirrors real demographic attributes. Design Evaluation: Submit images and design concepts for evaluations on various aspects, such as logos and interfaces. Data Privacy: AI-generated responses alleviate any worries about GDPR or CCPA compliance. Benefits Test Multiple Ideas: Conduct various studies swiftly and at a reduced cost. Easily Adjust: Revise your questions and initiate new versions instantly. Precise Targeting: Collect insights from specific demographic groups. Speed Up Decisions: Arrive at informed conclusions without the usual research delays. Use Case Assess an extensive array of items, including marketing plans and visual elements, to gain a deep understanding of consumer preferences. Furthermore, the platform allows for continuous modifications based on immediate feedback, significantly boosting the efficiency of your research efforts. This adaptability ensures that you remain aligned with market demands and can respond proactively to emerging trends.

What is Bastody?

Bastody functions as a comprehensive ad testing platform, allowing market research companies and brands to evaluate their advertisements in realistic, contextual scenarios before they go live. Users can create mockups that are either pre-designed or tailored to their needs, covering a variety of formats, including social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is generated as a shareable link and integrates effortlessly with existing survey tools, enabling research teams to keep their established methodologies and workflows intact. Additionally, Bastody captures behavioral metrics at the respondent level, such as attention and engagement rates, alongside the survey feedback collected. The platform offers both managed and self-service options, featuring reusable templates and customized environments, and also includes optional tools for eye tracking and facial expression analysis. By facilitating comparisons of various creative strategies, formats, and placements, Bastody equips teams to identify the most impactful concepts and make informed, data-driven choices before committing budgets to their advertising campaigns. This strategic approach ultimately contributes to more effective advertising initiatives and enhances the return on investment for marketing endeavors, leading to sustained growth and success in the competitive landscape.

Media

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Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

$15/month
Free Version

Pricing Information

Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

NowKnow

Date Founded

2024

Company Location

United States

Company Website

nowknow.ai/

Company Facts

Organization Name

Bastody

Date Founded

2022

Company Location

Poland

Company Website

www.bastody.com/

Categories and Features

Market Research

Not specified

Categories and Features

Market Research

Email / Online

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