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What is Nurture?

Nurture is a highly intuitive marketing automation platform designed to help businesses foster connections, engage, acquire, and retain customers through personalized interactions across multiple channels. Its feature for on-site engagement enables the smooth conversion of website visitors into social media subscribers. By allowing you to connect with visitors in real time, it facilitates the collection of valuable market insights and user feedback. Nurture's tag-based segmentation creates a user-friendly marketing database that operates seamlessly. Furthermore, the platform makes it easier than ever to perform A/B tests on email templates and subject lines, thanks to its simple functionalities. You can also send targeted messages based on specific rules, which enhances the overall personalization of the user experience. Additionally, Nurture integrates a human touch into marketing by providing real-time notifications to the sales team, allowing them to interact effectively with potential leads. This comprehensive approach ensures that businesses can significantly improve their customer engagement and service quality, making Nurture a vital tool for modern marketing strategies.

What is Freshmarketer?

Elevate your communication approach by utilizing powerful marketing automation tools that empower you to send customized messages at the most critical times, resulting in a remarkable tenfold boost in lead conversion rates with Freshmarketer. Not only can you convert a larger number of site visitors into valuable leads, but you can also enhance your website's conversion rate by more than 40%. Foster engagement with your audience by drawing in visitors, sparking meaningful conversations, gathering behavioral insights, and turning your site into a dynamic lead generation hub. Experiment with different methods to improve visitor experiences, ensuring your site is optimized for superior conversion results. Leverage chatbots to engage with incoming visitors and seamlessly transform them into leads. By understanding customer intent, you can create compelling marketing campaigns that yield impressive outcomes. Develop a well-rounded view of each customer by tracking their interactions and categorizing them according to their unique interests. Identify leads with high potential while gaining a deeper understanding of their level of engagement and activities, which can greatly enhance your overall marketing initiatives. Through the application of these strategies, you can guarantee that your marketing efforts are not only personalized and data-driven but also strategically aligned for greater success in the competitive landscape. Furthermore, continuous analysis and adaptation will ensure that you stay ahead of market trends and customer preferences.

Media

Media

Integrations Supported

Freshsales

Integrations Supported

Freshsales

API Availability

Has API

API Availability

Has API

Pricing Information

$95 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nurture

Company Location

United States

Company Website

www.nurturehq.com

Company Facts

Organization Name

Freshworks

Date Founded

2010

Company Location

India

Company Website

www.freshworks.com/crm/marketing/

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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