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What is OBI Brand Monitor?

Vigilantly oversee your brand and its reputation by ensuring that your marketing, communication, and public relations efforts are measurable rather than based on mere instinct, which will help you gain a thorough understanding of your circumstances. By implementing the OBI Brand Monitor, you can effectively track all conversations and references to your organization, both in digital spaces and traditional media. This methodical approach allows you to strengthen your brand and reputation with greater efficacy. Furthermore, it is important to assess the overall sentiment towards your organization as well as its rivals, giving you insights that are critical whether you are introducing a new marketing initiative or handling a crisis. The ability to quickly gauge sentiment changes empowers you to make immediate adjustments as needed. To enhance your operations, utilize automated, customizable reports that provide essential insights tailored to your preferences, keeping your organization well-informed. The effectiveness of media monitoring is significantly influenced by its ease of use, allowing you to choose which elements to monitor in real time, identify where standard reports suffice, and determine what can be effectively managed through targeted communication. Simply relay your preferences to us, and we will develop a customized solution that meets your specific requirements, ensuring that your monitoring efforts are seamlessly integrated with your strategic objectives. In doing so, you will not only improve your brand's visibility but also foster a proactive approach to managing your public image.

What is Critical Mention?

The Critical Mention Earned Media Suite provides highly dependable and current media monitoring services across international television, radio, and online news platforms. Additionally, it features comprehensive earned media analytics along with precise and frequently refreshed databases of media contacts and influencers, ensuring users have access to essential information for their campaigns. This suite is designed to enhance strategic communication efforts effectively.

Media

Media

Integrations Supported

Integrations Supported

Google Analytics
Slack

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Customized Pricing
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

OBI4wan

Date Founded

2011

Company Location

Netherlands

Company Website

www.obi4wan.com/en/products/media-monitoring/

Company Facts

Organization Name

Critical Mention

Date Founded

2005

Company Location

United States

Company Website

www.criticalmention.com

Categories and Features

Brand Monitoring

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Brand Management

Not specified

Brand Monitoring

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Clippings Management
Press Monitoring

Reputation Management

Campaign Management
Response Management
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Sentiment Analysis

Not specified

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