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What is OBI Brand Monitor?

Vigilantly oversee your brand and its reputation by ensuring that your marketing, communication, and public relations efforts are measurable rather than based on mere instinct, which will help you gain a thorough understanding of your circumstances. By implementing the OBI Brand Monitor, you can effectively track all conversations and references to your organization, both in digital spaces and traditional media. This methodical approach allows you to strengthen your brand and reputation with greater efficacy. Furthermore, it is important to assess the overall sentiment towards your organization as well as its rivals, giving you insights that are critical whether you are introducing a new marketing initiative or handling a crisis. The ability to quickly gauge sentiment changes empowers you to make immediate adjustments as needed. To enhance your operations, utilize automated, customizable reports that provide essential insights tailored to your preferences, keeping your organization well-informed. The effectiveness of media monitoring is significantly influenced by its ease of use, allowing you to choose which elements to monitor in real time, identify where standard reports suffice, and determine what can be effectively managed through targeted communication. Simply relay your preferences to us, and we will develop a customized solution that meets your specific requirements, ensuring that your monitoring efforts are seamlessly integrated with your strategic objectives. In doing so, you will not only improve your brand's visibility but also foster a proactive approach to managing your public image.

What is Meltwater?

Meltwater is an intelligence platform designed for PR, communications, and marketing teams that need to understand media coverage, social conversations, AI visibility, and brand impact in one place. The platform brings together global media, social channels, and AI data so organizations can see the full picture behind reputation, campaigns, competitors, and market narratives. Meltwater supports media intelligence for tracking global coverage in real time and turning headlines into insight. Its social listening capabilities help teams capture conversations, analyze sentiment, and spot shifts before they affect the brand. AI Visibility Tracking helps organizations understand how AI platforms portray their brand and influence discovery. Media relations tools help PR teams find journalists, personalize outreach, distribute messages, and prove communications impact. Influencer marketing capabilities help teams identify creators, manage partnerships, and measure results. Meltwater AI powers workflows across the platform by filtering data, generating summaries, detecting emerging risks, producing alerts, and turning signals into ready-to-share insights. Reporting and analytics help teams connect coverage, conversations, campaign activity, competitor signals, reach, impressions, engagement, and outcomes into credible stories for leadership. The platform supports more than 240 languages, ingests more than 1.3 billion documents daily, and delivers more than one million alerts daily for organizations worldwide. By combining media intelligence, social listening, AI visibility tracking, PR reporting, influencer marketing, automated alerts, executive dashboards, and AI-powered analysis, Meltwater helps teams guide decisions and prove impact.

Media

Media

Integrations Supported

Integrations Supported

Videoma Intelion
Audiense
Caliber
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
Supermetrics

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Meltwater does not use a fixed public price list. Pricing depends on your team’s needs, coverage requirements, and contract terms.

Indicative ranges start from $10,000/year for Starter, $25,000/year for Pro, and $130,000/year for Enterprise. Final quotes vary by setup. Prices are in $USD.

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

OBI4wan

Date Founded

2011

Company Location

Netherlands

Company Website

www.obi4wan.com/en/products/media-monitoring/

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

San Francisco

Company Website

www.meltwater.com

Categories and Features

Brand Monitoring

Not specified

Reputation Management

Campaign Management
Sentiment Analysis
Social Media Metrics
Social Media Monitoring

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

AI Review Management

Not specified

Audience Intelligence

Not specified

Blogger Outreach

Not specified

Brand Monitoring

Not specified

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

PR Analytics

Not specified

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Social Media Metrics
Social Media Monitoring

Social Listening

Not specified

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection

Social Media Management

Brand Tracking
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Post Scheduling

Social Media Monitoring

Competitive Analysis
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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