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What is OUTFRONT?

We leverage the power of location-specific insights, creative innovation, and smart audience data to establish impactful connections between brands and their desired consumers through out-of-home advertising. Welcome to America’s leading and most vibrant OOH media network. Engage with audiences as they navigate their daily lives, whether they are at work, enjoying leisure time, or spending moments with loved ones. Digital out-of-home (DOOH) advertising provides brands with the exceptional ability to tailor content dynamically based on various triggers such as time, location, traffic, weather, or even live sports events. Moreover, DOOH allows marketers to execute campaigns more swiftly than traditional billboard methods, utilizing both direct and programmatic buying options. The attractiveness of DOOH is amplified by its robust measurement and attribution tools, which enable advertisers to analyze a broad spectrum of metrics ranging from brand visibility to customer traffic in stores, leading to a more impactful advertising approach. By incorporating these cutting-edge features, brands can significantly boost their outreach and engagement, staying ahead in a highly competitive landscape, thus ensuring their messages resonate effectively with their target audiences.

What is Alfi?

Alfi, Inc. focuses on creating captivating digital advertising experiences in outdoor settings. By harnessing artificial intelligence and computer vision technologies, Alfi strives to produce advertisements that effectively connect with audiences. Their proprietary AI algorithm can discern subtle facial expressions and perceptual cues, enabling it to identify potential customers interested in particular products. Crucially, this automated system prioritizes user privacy, steering clear of tracking techniques, cookie storage, and identifiable personal information. Advertising agencies gain an advantage through access to real-time analytics, which provide valuable insights into interactive engagement, emotional reactions, and click-through rates, metrics that often remain unavailable to conventional outdoor advertisers. Committed to improving consumer interactions, Alfi utilizes AI and machine learning to capture insights into human behavior, which aids in delivering more tailored content and enriches the consumer journey. This forward-thinking strategy not only enhances advertising effectiveness but also positions Alfi as a frontrunner in the rapidly changing digital advertising arena, where innovation and consumer engagement are paramount.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OUTFRONT

Company Location

United States

Company Website

www.outfront.com

Company Facts

Organization Name

Alfi

Company Location

United States

Company Website

www.getalfi.com

Categories and Features

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

Deep Learning

Convolutional Neural Networks
Document Classification
Image Segmentation
ML Algorithm Library
Model Training
Neural Network Modeling
Self-Learning
Visualization

Machine Learning

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

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