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What is OUTFRONT?

We leverage the power of location-specific insights, creative innovation, and smart audience data to establish impactful connections between brands and their desired consumers through out-of-home advertising. Welcome to America’s leading and most vibrant OOH media network. Engage with audiences as they navigate their daily lives, whether they are at work, enjoying leisure time, or spending moments with loved ones. Digital out-of-home (DOOH) advertising provides brands with the exceptional ability to tailor content dynamically based on various triggers such as time, location, traffic, weather, or even live sports events. Moreover, DOOH allows marketers to execute campaigns more swiftly than traditional billboard methods, utilizing both direct and programmatic buying options. The attractiveness of DOOH is amplified by its robust measurement and attribution tools, which enable advertisers to analyze a broad spectrum of metrics ranging from brand visibility to customer traffic in stores, leading to a more impactful advertising approach. By incorporating these cutting-edge features, brands can significantly boost their outreach and engagement, staying ahead in a highly competitive landscape, thus ensuring their messages resonate effectively with their target audiences.

What is Grassfish?

Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across their physical stores. The company specialises in In-Store Experience Management (IXM), connecting the physical store with the wider digital customer journey by bringing digital touchpoints, content, data and retail systems together in one scalable environment. At the core of the offering is the Grassfish IXM Platform, an enterprise-grade platform designed to orchestrate digital experiences across stores, markets and formats. Its open architecture enables integration with existing technology ecosystems, including POS, CRM, ERP, PIM, DAM and e-commerce systems, helping retailers connect in-store experiences with the data and processes that already power their business. The platform supports a broad range of use cases, including digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH). Retailers can centrally manage their digital touchpoints while adapting experiences to different locations, audiences and contexts. Grassfish combines its technology with strategic expertise, supporting customers with experience strategy, concept design, technical consulting, integration strategy, governance and rollout. This approach helps organisations move from managing individual screens and channels to managing the complete in-store experience. Retail Media is integrated as a retailer-owned, customer-centric layer within the wider in-store experience, enabling retailers to develop monetisable media networks without compromising the customer journey. Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands. Working with global brands, retailers and an ecosystem of partners, Grassfish provides the platform and expertise to design, operate and evolve digital in-store experiences at enterprise scale.

Media

Media

Integrations Supported

Microsoft Azure
Microsoft Exchange
OPTICON
Qudini
SAP ERP

Integrations Supported

Microsoft Azure
Microsoft Exchange
OPTICON
Qudini
SAP ERP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Grassfish offers enterprise software licensing with pricing available upon request. Contact our team for current pricing and licensing details.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OUTFRONT

Company Location

United States

Company Website

www.outfront.com

Company Facts

Organization Name

Grassfish

Date Founded

2005

Company Location

Sweden, Austria, Germany, Norway

Company Website

www.grassfish.com

Categories and Features

Categories and Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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