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What is Objective Platform?

Harness the features of the Objective Platform to fulfill your goals in a budget-friendly way or to optimize the returns on your allocated funds. It is crucial to transcend the limitations of gauging performance based solely on metrics from individual channels. Rather, take a comprehensive view of how your marketing investments align with your broader business objectives. Define your ultimate source of truth to guide your strategies. The Objective Platform facilitates the simplification of data collection, validation, and integration from more than 200 sources, allowing for quicker and more precise outcomes. By employing modeling techniques, you can link business results with media expenditure and other vital factors. This methodology is designed to be both objective and clear. Make use of our established dashboards and reports to uncover insights into the elements that influence your marketing and media performance. The platform not only aids in evaluating the success of your marketing expenditures, but also helps identify irregularities in your data. By leveraging these insights, you can start experimenting with novel strategies and fine-tuning your methods for even greater success. Consequently, this will enable you to make well-informed choices that significantly boost your marketing initiatives and drive long-term growth.

What is Datahive360?

Datahive360 offers a holistic data management solution specifically designed for data-centric marketers, digital analysts, CMOs, and their marketing teams. We are dedicated to unlocking the full potential of data-driven marketing, which allows organizations to easily access, share, and derive insights from their data resources. To achieve this, we are pioneering advancements in marketing middleware through Datahive360, a platform that streamlines the processes of data extraction, integration, and consolidation, thus providing users with a unified hub for all their data requirements. Our goal is to boost marketing effectiveness by providing marketers with the necessary tools to maximize the value of their data. As a result, Datahive360 is designed as a low-code data management platform that offers integrated, business-ready data from diverse sources without requiring any technical expertise. This platform integrates advertising, analytics, CRM, and various third-party data, enabling efficient reporting, automation, and data warehousing. Ultimately, Datahive360 empowers marketing teams to confidently and effortlessly make informed, data-driven decisions while enhancing their overall productivity.

Media

Media

Integrations Supported

Integrations Supported

Adobe Commerce
Ahrefs
Amazon Redshift
Bing Webmaster Tools
Criteo
Facebook Ads
Google Analytics
Google Business Profile
Google Campaign Manager 360
Google Cloud BigQuery
Google Display & Video 360
Google Drive
Google Search Console
Google Sheets
Mailchimp
Microsoft Advertising
Microsoft Dynamics 365
Pinterest
Quantcast
TikTok

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$399 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Objective Partners

Date Founded

2014

Company Location

Netherlands

Company Website

www.objectivepartners.com

Company Facts

Organization Name

Datahive360

Date Founded

2023

Company Location

Netherlands

Company Website

datahive360.com

Categories and Features

Brand Intelligence

Not specified

Conversion Tracking

Not specified

Marketing Analytics

Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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