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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Aurelius?

All of your research findings can be effectively examined, easily searched, and conveniently shared from a single location. This centralized platform ensures that collaboration and access to information are streamlined.

Media

Media

Integrations Supported

Integrations Supported

Jira
Stackreaction
Zapier

API Availability

API Availability

Has API

Pricing Information

€100 per test

Pricing Information

$49.00/month
Every plan offers unlimited users and projects. You can pay monthly or yearly.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Aurelius

Date Founded

2015

Company Location

United States

Company Website

www.aureliuslab.com

Categories and Features

Eye Tracking

Not specified

Market Research

Not specified

UX

Not specified

Categories and Features

Market Research

Not specified

UX

Usability Testing
User Research

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