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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Lookback?

Engage actively with your users to gain insight into their interactions with your application or website. By conducting interviews with participants from various global locations, your team can observe and document valuable insights along with precise timestamps for enhanced analysis. Alternatively, you can invite users to independently complete tasks by providing them with a test link, leading to a collection of recorded sessions that are sent directly to your inbox. This remote user research method is suitable for both mobile and desktop platforms, removing the necessity for any physical connections. You can ask questions, gather authentic feedback, and allow participants to share their screens from anywhere in the world. Effortlessly test any type of website, application, or prototype. Each research initiative comes with a unique LiveShare invite link that can be shared with multiple participants, facilitating extensive outreach. Expand your research efforts beyond conventional environments by capturing the interactions of individuals through their faces, screens, and voices, regardless of their location, thus enriching the scope of your findings. This innovative approach not only boosts user engagement but also cultivates a more profound understanding of user behavior across varied contexts, ultimately leading to improved design decisions. By embracing this methodology, you can refine your offerings to better meet the needs and preferences of your diverse user base.

Media

Media

Integrations Supported

CleverX

Integrations Supported

CleverX

API Availability

Has API

API Availability

Has API

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Lookback

Date Founded

2013

Company Location

United States

Company Website

lookback.io

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

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