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What is Oculid?

Leverage our smartphone-enabled eye tracking technology to study how users distribute their attention while interacting with your digital offerings, marketing content, or overall brand presence. By analyzing video recordings, heatmaps, click patterns, test durations, and task completions, you can uncover valuable insights into user behaviors that reveal which features attract and retain focus. Participants can easily take part in your study using their smartphones from their usual environments, providing a more authentic interaction experience. This method allows you to gather reliable data and perform remote studies with high accuracy, resulting in up to 80% time savings and 70% cost reductions compared to conventional in-lab testing, all without sacrificing quality. You can promptly examine and interpret the results on Oculid’s platform, where comparisons can be made across various participants and tasks, producing visual data representations based on specific metrics such as taps and fixations. As soon as each participant completes and submits their input, you'll be able to see the results instantly, facilitating timely and well-informed decisions about your digital products. This cutting-edge approach not only streamlines your research process but also deepens your understanding of user engagement and preferences. Ultimately, embracing this technology can significantly enhance your strategic planning and product development.

What is Neurons Predict?

Predict stands out as a cutting-edge AI tool designed for eye-tracking, effectively forecasting customer responses related to cognition and attention. With an impressive accuracy rate exceeding 95%, Predict can swiftly assess audience engagement with visual materials and store designs within seconds. Users have the capability to upload and evaluate videos and images, facilitating the rapid testing of design ideas for optimization prior to launch. This innovative tool serves as a comprehensive method for measuring various aspects of consumer interaction. - Attention: Predict produces heatmaps or fogmaps to highlight the most captivating visual components instantly. - Areas Of Interest (AOIs): Users can outline specific AOIs around essential features of their assets, enabling quick evaluations of the most critical focal points. - Image/Video Clarity: This metric assesses how effectively an image captures attention based on its scale. - Cognitive Demand: This score evaluates consumer emotional responses, comprehension, retention, and their overall capacity for memory recall. By providing these insights, Predict equips businesses with the knowledge needed to enhance their visual strategies.

Media

Media

Integrations Supported

Brandwatch

Integrations Supported

Brandwatch

API Availability

Has API

API Availability

Has API

Pricing Information

€100 per test
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oculid

Date Founded

2018

Company Location

Germany

Company Website

www.oculid.com

Company Facts

Organization Name

Neurons

Date Founded

2013

Company Location

Denmark

Company Website

www.neuronsinc.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Categories and Features

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

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