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What is Odyssey Digital Automation Platform?

Odyssey is a powerful automation solution that eliminates the need for coding, effortlessly connecting people, applications, and data to improve your organization's capabilities both in the present and for the future. It provides a straightforward way to integrate various devices, applications, and departments, removing the complexities involved in traditional setups. Say goodbye to unreliable temporary connections; with the Odyssey Platform, you can create dependable pathways for collaboration that lower risks, optimize workflows, and empower your team. The platform’s no-code approach enables users of all expertise levels to automate tasks with ease. Its guided workflows not only speed up operations but also help in cutting costs, making it an excellent choice for contemporary enterprises. By democratizing automation, Odyssey fundamentally reshapes how organizations function, ensuring that everyone has the tools needed to innovate and thrive. This transformative approach fosters a culture of efficiency and adaptability across the entire organization.

What is Odyssey Attribution?

Odyssey functions as a multi-touch attribution tool that integrates effortlessly with your Google Analytics, providing crucial insights into the true performance of your marketing channels. By harnessing the actionable insights that Odyssey offers, you can significantly improve your online marketing outcomes. The platform carefully evaluates each traffic source, furnishing personalized ad spending recommendations for every campaign. By contrasting these recommendations with your existing budget allocations, you can discover potential growth areas and pinpoint any obstacles within your marketing strategy. Getting started with Odyssey is simple—you only need access to Google Analytics. It adeptly utilizes your raw click data from Google Analytics, allowing you to derive practical insights. The integration process with all your marketing channels is user-friendly, enabling you to measure the incremental value added by each channel across all stages of the customer journey. Understanding that consumers often engage across various devices, our attribution model is tailored to reflect this reality effectively. By leveraging the complete set of data at your disposal, Odyssey builds a thorough representation of the entire customer journey, including cross-device interactions. As a result, you receive a comprehensive understanding of the customer experience presented in a unified view, equipping you to make well-informed marketing decisions. With Odyssey at your side, you can navigate the complexities of digital marketing with enhanced clarity and precision.

Media

Media

Integrations Supported

Adobe Acrobat Sign
Amazon Web Services (AWS)
Docusign
Microsoft Azure
Microsoft Dynamics 365
Oracle CRM On Demand
Salesforce
ServiceNow

Integrations Supported

Facebook
Google Analytics
Instagram
Shopify
WooCommerce

API Availability

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$250 per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Pantheon

Date Founded

1997

Company Location

United States

Company Website

www.odysseyautomation.com

Company Facts

Organization Name

Odyssey

Date Founded

2016

Company Location

Netherlands

Company Website

odysseyattribution.co

Categories and Features

Application Development

Access Controls/Permissions
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Deployment Management
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Version Control

Business Process Management

Business Rules Management
Collaboration
Process Change Tracking
Process Mapping
Process Modeling & Design

No-Code Development

Not specified

Categories and Features

Conversion Tracking

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

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