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What is Odyssiant?

Understanding the Buyer Journey is crucial for optimizing your sales and marketing strategies. This process entails recognizing and providing relevant content that directs customers from their first interaction through to their final purchase decision. It is important to develop thorough content that caters to every stage of the Buyer Journey and directly addresses the unique requirements of your audience. Keep an eye on the effectiveness of your marketing initiatives throughout this journey, from the initial contact to the point of sale. The Framework acts as a flexible template MAP that delineates the decision-making steps involved in purchasing. It is designed for ease of use, enabling you to adjust it based on your specific needs. Collaborating with your team on content creation is vital, and using the Brief status feature can help you monitor the completion and readiness of each content piece for publication. To effectively oversee these journeys, gaining insights into their performance is essential, allowing for necessary adjustments that foster ongoing enhancement of your marketing techniques. Implementing this approach will enable you to fine-tune your strategies and align them more closely with the expectations of your intended audience while also fostering a culture of continuous learning within your team.

What is Kubit?

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Media

Media

Integrations Supported

Integrations Supported

Adjust
Adobe Analytics
Airship
Amazon Redshift
AppsFlyer
Branch
Braze
Databricks
Google Cloud BigQuery
Jupyter Notebook
Microsoft Azure
Optimizely One
RudderStack
Segment
Slack
Snowflake
Snowplow Analytics
Unity
Vertica
mParticle

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Kubit offers transparent, scalable pricing based on Monthly Tracked Users (MTUs), making it easy to align costs with your actual usage. All plans include unlimited events and seats—so you never have to worry about overage fees or hidden charges. With a no-code setup and native integration with your cloud data warehouse, Kubit minimizes engineering lift while accelerating time-to-insight.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac
Chromebook
Linux

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Odyssiant

Date Founded

2014

Company Location

United Kingdom

Company Website

www.odyssiant.com

Company Facts

Organization Name

Kubit

Company Location

United States

Company Website

www.kubit.ai/

Categories and Features

Categories and Features

Customer Journey Mapping Tools

Attribution Modeling
Behavioral Analytics
Data Import / Export
Predictive Analytics

Data Modeling

Not specified

Digital Analytics

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
Website Analytics

Mobile App Analytics

Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Product Analytics

Attribution
Churn Reporting
Customer Journey Analytics
Data Export
Data History Retention
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

User Research

Not specified

Web Analytics

Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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